by lill » Wed Sep 25, 2013 3:43 pm
Many charities are happy for artists to take a percentage of the charity art auction sales price of their artwork, as the artist would with a gallery. One can set a reserve price and determine the maximum amount the artist has to receive in the event of sale. Inline with most galleries this can be set at 50% of what ones work normally retails at. Art Auctions normally command more for a painting than would other wise happen, so the charity gets the 'gallery' 50% and anything over and above the normal asking price. In this way one can submit ones best artwork and create a much better auction, whilst not leaving the artist working 'for free'. After all, many people working for the charity sector are paid.
eg: If a painting you offer up for auction would normally sell for about £2000, then set the reserve at price at £2000, of which your commission at 50%. If the work sells at the charity auction for £3000, then you would get your expected 50% of the reserve price @ £1000, and the charity would achieve £2000. You walk away with the same amount you would get through a commercial gallery.
This I have done on several occasions and everyone has been happy. Most charities have a good idea of the upper limit their target audience at auction are willing to spend, and therefore can select work accordingly. They are also willing to ask the purchaser if you can add their details on your mailing list.