I know the yewf think he's supercool on You Tube and all and there's a whole hip Belgian tip (snigger).... but I get the feeling he will turn out to be Mark Tansey for the Euro market.
Incidentally, Tansey used to have his own, slick, kind of kitsch site - http://www.marktansey.com - but that's disappeared. I wondered if it was because he's now in the Gagosian stable, but he seems to have been there since about 2004 and I was sure I'd seen it since then. But maybe my memory plays me false...