frieze project at the olympics

http://www.guardian.co.uk/culture/culture-blog/2012/feb/22/frieze-london-2012-art-east-end
http://friezefoundation.org/projects-east/
so as far as I can see this is publicly funded ad for frieze?
http://friezefoundation.org/projects-east/
so as far as I can see this is publicly funded ad for frieze?