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Little and Large: Scultpures and Jewelry inspired by the Calder Jewelry show at SDMA

From:     Press release
Category: Art
Date:     03 June 2009
Time:     11:20 AM

Review:

Press Release: For immediate release
Contact: Patricia Frischer, San Diego Visual Arts Network 760.943.0148 patricia@sdvisualarts.net

San Diego Visual Arts Network presents Little & Large
Artists creating a Sculpture and related Jewelry for display at 41 Venues County Wide
Little & Large Launch Party: Wednesday, July 8, 7 – 9 pm
at Sīrĕn 4th Floor pool deck of the Se Hotel , 1047 5th Avenue at Broadway, SD 92101
Two “Little” runway shows. Perform in your own flipbook. Tidbits for early birds. 
Stay late for hotel entertainment starting at 9 pm
All venue details available on www.SDVAN.net by location, and alphabetically by venue/artist.  
Watch for Little & Large near you starting in July through Dec, 2009 
More info: info@sdvisualarts.net  760.943.0148

This promotion is inspired by the Calder Jewelry exhibition at San Diego Museum of Art 
beginning July 25, 2009 until Jan 3, 2010 

The San Diego Visual Arts Network in a joint collaboration of 41 venues from Fallbrook to Coronado 
has challenged almost 100 local artists, both sculptors and jewelers, to work in both mediums in 
homage to Alexander Calder. Calder is famous for his mobile sculptures but he also created 1800 
pieces of jewelry.  One hundred of these will be on display at the SDMA starting July 25. Our local 
artists will each be displaying at least one work of sculpture and a related piece of jewelry. The 
individual venues will be setting criteria suitable for their spaces, but we are hoping to see some large 
jewelry and small sculpture included in every possible medium.    

Patricia Frischer, coordinator of SDVAN and this promotion, says, “We are thrilled the arts 
community has come together, especially at this time of economic stress to show how creative they 
can be not only with the production of these fantastic, unusual art works but with this collaborative 
effort.”

Venues include the Bonita Museum (the most southern venue), Taboo (the pre-eminent art jewelry 
gallery in SD) along with 8 other central SD venues, seven North/South Park galleries, 6 El Cajon 
galleries, 5 galleries in La Jolla, 9 venues from the Solana Beach City Hall to the Oceanside Museum 
of Art (featuring the work of James Hubbell) in the North County coastal area and 4 North County 
Inland venues including the most northern, the Fallbrook Art Center.

Benefits abound with this promotion.  Artists have found new venues for their work. Jewelers are 
being validated as artists. Many sculptors are welcoming this opportunity to make smaller wearable 
works. 
The venues are getting greater exposure and the possibility of a new audience because of the cross 
pollination affect of 41 venues. SDVAN with its 3-4000 visitors a month and over one million hits a 
year gives additional coverage.   Last but perhaps most important is this opportunity for the art 
patrons who might be happy to buy a piece of jewelry but needing a way to relate to sculpture to 
expand their concept of art. And for those feeling the pinch right now, hasn’t artful jewelry always been 
reasonably affordable portable sculpture?  Art buyers will find it easy to find these creations close by 
and hard to resist these tempting displays.

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