[ Home | Comment | Next | Previous | Up ]
From: PRESS RELEASE
Date: 01 Dec 2010
Time: 12:11:50 -0600
Polo Jeans Co. Announces Art Stars Auction at Phillips de Pury A series of exclusive pieces by Europe’s most exciting young artists will be auctioned at Phillips de Pury’s Howick Place in support of Teenage Cancer Trust Polo Jeans Co. announces the launch of Art Stars – an exhibition of 42 works from a group of Europe’s emerging contemporary artists to be auctioned in London at Phillips de Pury Howick Place on Saturday, December 4 through Monday, December 6. Proceeds from the auction will benefit Teenage Cancer Trust — a charity dedicated to helping young people fight cancer. Throughout the three days, visitors will be able to place silent bids on the Art Stars and the event will conclude with a party on Monday evening in which Simon de Pury will personally auction a selection of the Art Stars live. “The Art Stars project is an important partnership for the Polo Jeans brand. We are excited to be working with these talented artists and honoured that Art Stars will be supporting this worthwhile cause,” said David Lauren, Senior Vice President of Advertising, Marketing, and Corporate Communications at Polo Ralph Lauren. The Art Starts project is inspired by the iconic American Star Spangled Banner and is synonymous with the philosophy of the of the Polo Jeans Co. brand. The brand commissioned up-and-coming European and Middle Eastern contemporary artists to customise a canvas by creating three-dimensional stars made from the finest American denim. The artists can choose an assortment of materials unique to their specialty and materials ranged from denim and replicas of the American flag to dyes, bleach and embroidery. “At Teenage Cancer Trust, we know how important fashion and art are to the daily lives of the patients we work with. This partnership is a fantastic opportunity for us because, as well as allowing some of our young people to get involved in designing their own stars, it also raises vital funds for us to continue to provide the best specialised care for teenagers and young adults with cancer across the UK,” said Simon Davies, Chief Executive of Teenage Cancer Trust. Simon de Pury, Chairman of Phillips de Pury, noted, “We are very happy to be joining Polo Jeans Co. in supporting Teenage Cancer Trust.” The stars have been displayed in select Polo Jeans Co. stores in cities across Europe before culminating in the exhibition and auction at Phillips de Pury. For more information please visit the Art Stars website at: http://artstars.polojeans.com POLO RALPH LAUREN Polo Ralph Lauren Corporation (NYSE: RL) is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 42 years, Polo's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Polo by Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren Collection, Black Label, Blue Label, Lauren by Ralph Lauren, RRL, RLX, Rugby, Ralph Lauren Childrenswear, American Living, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands. For more information, go to http://ralphlauren.com TEENAGE CANCER TRUST Every day in the UK, six young people are told they have cancer. This is a rising figure and there are already more young people than children with the disease. These young people often receive hospital treatment in inappropriate facilities catering for children or the elderly. Teenage Cancer Trust focuses on the needs of teenagers and young adults with cancer by providing specialist units in NHS hospitals designed to give young people the very best chance of a positive outcome. As well as state-of-the-art facilities to keep patients occupied during long stays in hospital, the units provide an environment where young people can meet others in a similar situation. Teenage Cancer Trust has built 17 units and plans to build a further 16 so that all young people needing hospital treatment for cancer across the UK have access to the dedicated, specialist support we provide. For more information visit www.teenagecancertrust.org Teenage Cancer Trust is a registered charity, no. 1062559 PHILLIPS de PURY & COMPANY Founded in London in 1796, Phillips de Pury & Company is widely acknowledged as one of the three leading international auction houses, and is the only major auction house to concentrate on contemporary art and culture. The Company has enjoyed immense success in the global marketplace as a result of its focus. Phillips de Pury & Company is universally acclaimed for the quality of its visual presentation in catalogues and pre-sale exhibitions, its creative marketing activities and the pioneering vision of its Chairman, Simon de Pury, and his team in identifying new collecting trends and setting numerous auction records. Phillips de Pury is recognized as the contemporary culture tastemaker. For more information, please visit: www.phillipsdepury.com. Media Contact: Emanuela Romani l Director - Corporate Communications Europe Ph: +44 207 5357435 Emanuela.romani@poloralphlauren.com George O'Dell Specialist, Contemporary Art godell@phillipsdepury.com Ph: +44 (0)20 7318 4093